Email marketing is an appearance of express marketing which is using electronic mail as the meaning of communicating with commercial or fundraising messages to listeners. In this broadest sense of every email sent to a customer who is potential which would be considered as email marketing.

This term usually used to refer :

  • To build relationship with merchants with its current or previous customers for encouraging the customer loyalty and repeatation of business email messages.
  • To convince current customer and to obtain new customer for purchasing something regularly or immediately
  • Sending emails to existing customers by adding advertisements sent by other companies.
  • As email did not delivered to outside internet like Network email and FIDO.
 

Advantages : Email marketing is popular with companies for a number of reasons

  • This is a most effective online marketing tactics. This is a precise return on investment which can be tracked (“track to basket”) and it has proven it is to be high when it done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers are to be reached to substantial numbers of email to subscribers whoever has opted in this to receive an email to communications on subjects which are interested to them.
  • Every day over half of the internet users can check and send email.
  • To convince current customer and to obtain new customer for purchasing something regularly or immediately
  • Sending emails to existing customers by adding advertisements sent by other companies.
  • As email did not delivered to outside internet like Network email and FIDO.